Electric car manufacturer Tesla Motors has decided to increase the warranty for the Model S sedan to 8 years, regardless of mileage. Hence, the usual "3 years or 30,000 miles" language common with most traditional car manufacturers will not apply to the owners of the Tesla S sedan.
There is however one caveat. The "extended warranty" applies to vehicles that have already been sold and the warranty is also transferable.
Although such a gesture may invariably have a negative impact on the company's bottom-line, Tesla believes that it will come out at the positive end of this in the long-run, as the gesture is unprecedented and may end up engendering brand loyalty.
In the future, the California-based company also plans to expand its line of vehicles (as early as 2016) to include a possible "fighter line" called the Model 3 Electric Sedan to compete with the BMW 3 Series and the Mercedes Benz C-Class.
The Model 3 is expected to be developed based upon a different (original) platform from the Model S and will go primarily against the very popular BMW 3 Series.
Tesla CEO Elon Musk, also intimated that the cost of the Model X Electric Crossover (fall 2015 targeted delivery for new reservations) will essentially be commensurate with that of the Model S.
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| Tesla Model X Electric Crossover |
The Model X will however incur a $10,000 additional charge that will affect the installation of a full drive and one motor.
Hence, at a price of just around $80,000, look for the Model X Electric Crossover to give the big players in the SUV target market a sure run for the money.
The Model X is designed from the ground up to provide the best of an SUV with a tinge of a minivan. Look for the soccer dads to now find it sexy to take their kids to those championship games they have avoided in the past (can't blame them).
Should be an exciting fall for Tesla and its customers.
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