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| Folorunso Alakija - (Forbes Africa) |
You must have read and learnt about best practices in business in the past, so I will only dwell on the most important ones, and some of which helped me. However, in doing so, I will focus on the new wave of cutting-edge methods to drive business success, as well as the importance of using networking tools.
- Re-brand: If you have not already considered it, you may want to bring new life into the image of your company by just tweaking a few things that would give it a boost/edge in the market place. A more modern re-styled stationery, logo or slogan or a change of colours could achieve this without necessarily expending huge sums of money on it.
- Restructuring and Marketing methods: Competition has always done things in a certain way and companies just follow suit believing in the very safe methods of obtaining the cheapest, quickest route to a lucrative bottom line. You may need to try the Blue Ocean Strategy which would no doubt require more risks but bold steps bring bigger revenue.
- First Impressions: The way you appear speaks volumes not only about your person but also, about your company. Wearing the wrong clothes at the right time could portray you and your company in bad light, no matter how knowledgeable you may be.
- Portray Self Confidence: A firm handshake and eye contact are considered to portray confidence. The ability to hold intelligent conversations and be professional make room for a lasting positive impression.
- Be a good Listener: Communication is a two-way method of conversation and should not be over-bearing or one sided. So, develop good listening skills. A British bank used to refer to itself as “the listening bank” and the slogan actually endeared the public towards it.
Follow up for more on this series and other series .... Have a wonderful week ahead.
God Bless you all.....
Source: Folorunso Alakija
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