CC™ Mobility Watch
By Alan Friedman
T-Mobile announced this week that it will announce its next Un-carrier move on Thursday, April 20th. The news will be released at 9 am PDT/Noon EDT. In addition, a promotional image shared by T-Mobile has the phrase "Let's Go" right in the middle which dovetails with the rumored new "Go5G" branding for T-Mobile's wireless plans.
T-Mobile is about to shake up its wireless plans according to The Mobile Report. The latter cites multiple sources who claim that the nation's second-largest wireless provider is going to rebrand its top wireless plans under the "Go5G" name. Those subscribed to the current Magenta plans (Magenta Max, Magenta) will be allowed to keep their current plans. The "Go5G" plan will be the basic plan, similar to the Magenta plan. "Go5G" Plus will match Magenta Max.
The report adds that T-Mobile will also be using the "Go5G" name for its enterprise-related Business and Business Plus plans. Also expected are "Go5G" Military and "Go5G" First Responder plans.
While it isn't known what additional features the new plans might have, one source mentioned by The Mobile Report suggests that there might be more international calling options. Another possibility is that the new plans might not include taxes and fees. As for the pricing of the new plans, when T-Mobile went from its ONE branding to Magenta, prices were the same before and after the change. While that could be the case here, we will have to wait for an official announcement to know for sure.
Besides the "Go5G" plans, the sources have apparently mentioned a plan called Essentials Savings which might be a less-loaded discounted plan similar to the carrier's current Essentials plan. The report claims that there is a company-wide meeting scheduled for this coming Sunday, April 23rd which is when the new branding and plans could be announced. T-Mobile has broken big stories on Sunday before. On April 29th, 2018, a Sunday, T-Mobile announced that it was going to acquire Sprint.
T-Mobile is supposed to announce its first-quarter results on April 27th and analysts expect it to lead the industry in one of the most important industry metrics, net new postpaid phone customers. Additionally, T-Mobile dominated the latest data speed report released by Ookla for the first quarter.
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